Procraftinations.co.uk curates a collection of ethical and sustainable products and sells them according to international fair trade practices. Every product available for purchase in the online shop helps contribute towards generating long term economic relief for the artisans, many of whom come from social minority groups, including indigenous people.
All too often nowadays, artisanal knowledge is failing to be transmitted between generations, and in the words of the elders, they are in need of support to help keep the traditional craftspeople's skills alive. Thus, the aim of Procraftinations is not simply helping communities through charity, but offering more meaningful economic empowerment and sustainable community development in the context of the greater globalized world.
Through collaborative consultancy, designer Angelica Salazar is providing artisans with an insight into wider fashion trends, to envision, prototype, develop and ultimately sell online the fair trade fashion collections displayed.