/ Fashion Revolution Colombia
According to an old Wayúu legend, the spider taught Wayúu women artisans how to weave stories to remember them and to hand down to their children. Attached to the legend there’s a saying among Wayúu women, “The woman who doesn’t know how to weave is no real woman.”
The Wayuú people live in the desert state of La Guajira in northern Colombia, and have been knitting, crocheting and weaving for centuries. Each woven design carries a meaning that extends far beyond its aesthetic appeal and celebrates individuality and creativity.
Wayúu textile traditions are handed down from the older generation to the younger generation—typically from grandmothers to their granddaughters. Yet, like many indigenous cultures, the young are seduced with the lure of modernisation and ¨better paying jobs¨ in towns and cities.
Interested in the preservation of this traditional craftsmanship and ethnic culture, Procraftinations founder Angelica Salazar is providing marketing and design consultancy to the artisan and designer communities in Colombia, with the aim of providing access to a broader international market to support sustainable community development in Colombia and South America.
On 24 April 2013, 1133 people died in the Rana Plaza catastrophe in Dhaka, Bangladesh. A further 2500 were injured. They were killed while working for familiar fashion brands in one of the many ‘accidents’ that plague the garment industry.
Fashion Revolution is a global coalition of designers, academics, writers, business leaders and parliamentarians calling for systemic reform of the fashion supply chain.
In short we believe that 1133 is too many people to lose from the planet in one factory, on one terrible day without that standing for something.
Fashion Revolution sees the Rana Plaza disaster as a metaphorical call to arms, and Fashion Revolution Day, held annually on the 24th of April, keeps the most vulnerable in the supply chain in the public eye.
We need it to show the world that change is possible.
The true cost of the current fashion business model must not be forgotten: complacency and distraction means unless we resolve here and now, incidents such as Rana Plaza will be dismissed as an unfortunate reality of contemporary life.
We must not allow that to happen.
We want to use the power of fashion to inspire a permanent change in the fashion industry and reconnect the broken links in the supply chain. At the moment of purchase, most of us are unaware of the processes and impacts involved in the creation of a garment. We need to reconnect through a positive narrative, to understand that we aren’t just purchasing a garment or accessory, but a whole chain of value and relationships.
By asking consumers, designers, brands, and all those who care to ask a simple question “Who Made My Clothes?” we envisage a change in perspective that will lead to a deeper understanding. In our particular case the question is "Who Made My Accessories?" Be curious, find out, do something.
Demand to know who are the individuals who makes your fashion and discover the organisations working on the field to make change happen.
“Fashion Revolution promises to be one of the very few truly global campaigns to emerge this century” – Baroness Young of Hornsey, UK
Find us on Twitter @FashRev_Colombia and use the hashtag #whomademyclothes to join the conversation.